<?xml version="1.0" encoding="UTF-8"?>
<rss xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:dc="http://purl.org/dc/elements/1.1/" version="2.0">
  <channel>
    <title>TRIBE Blog</title>
    <link>https://www.tribegroup.co/blog</link>
    <description>Hit up the TRIBE blog for all the latest trends, tips and inside word on user generated content and influencer marketing. Enhance your Content Campaigns today.</description>
    <language>en-gb</language>
    <pubDate>Sun, 21 Dec 2025 23:37:44 GMT</pubDate>
    <dc:date>2025-12-21T23:37:44Z</dc:date>
    <dc:language>en-gb</dc:language>
    <item>
      <title>Watch On-Demand: Create. Grow. Earn. Your YouTube Roadmap</title>
      <link>https://www.tribegroup.co/blog/create-grow-earn-youtube-roadmap-for-creators</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.tribegroup.co/blog/create-grow-earn-youtube-roadmap-for-creators" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.tribegroup.co/hubfs/Blog%20Assets/00%20-%202025/1225%20-%20youtube%20creator%20webinar%20blog/1225-youtube-creator-webinar-heading.jpg" alt="On-Demand Webinar: Create. Grow. Earn. Your YouTube Roadmap" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Hey I’m Liv, Marketing Executive&amp;nbsp;at TRIBE HQ. We’ve been asked nearly every question under the sun from our brands, so I’ve answered the most important ones below.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.tribegroup.co/blog/create-grow-earn-youtube-roadmap-for-creators" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.tribegroup.co/hubfs/Blog%20Assets/00%20-%202025/1225%20-%20youtube%20creator%20webinar%20blog/1225-youtube-creator-webinar-heading.jpg" alt="On-Demand Webinar: Create. Grow. Earn. Your YouTube Roadmap" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Hey I’m Liv, Marketing Executive&amp;nbsp;at TRIBE HQ. We’ve been asked nearly every question under the sun from our brands, so I’ve answered the most important ones below.&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=1609563&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.tribegroup.co%2Fblog%2Fcreate-grow-earn-youtube-roadmap-for-creators&amp;amp;bu=https%253A%252F%252Fwww.tribegroup.co%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Influencer Resources</category>
      <pubDate>Sun, 21 Dec 2025 23:28:15 GMT</pubDate>
      <guid>https://www.tribegroup.co/blog/create-grow-earn-youtube-roadmap-for-creators</guid>
      <dc:date>2025-12-21T23:28:15Z</dc:date>
      <dc:creator>TRIBE</dc:creator>
    </item>
    <item>
      <title>What Went Viral? What Are the Cool Kids up to This Month?</title>
      <link>https://www.tribegroup.co/blog/top-viral-social-trends-november-2025</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.tribegroup.co/blog/top-viral-social-trends-november-2025" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.tribegroup.co/hubfs/Blog%20Assets/00%20-%202025/Monthly%20Trends/1125-MonthlyTrends-Header-Nov.jpg" alt="Top social trends roundup. Edition #6" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Hey I’m Liv, Marketing Executive&amp;nbsp;at TRIBE HQ. We’ve been asked nearly every question under the sun from our brands, so I’ve answered the most important ones below.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.tribegroup.co/blog/top-viral-social-trends-november-2025" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.tribegroup.co/hubfs/Blog%20Assets/00%20-%202025/Monthly%20Trends/1125-MonthlyTrends-Header-Nov.jpg" alt="Top social trends roundup. Edition #6" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Hey I’m Liv, Marketing Executive&amp;nbsp;at TRIBE HQ. We’ve been asked nearly every question under the sun from our brands, so I’ve answered the most important ones below.&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=1609563&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.tribegroup.co%2Fblog%2Ftop-viral-social-trends-november-2025&amp;amp;bu=https%253A%252F%252Fwww.tribegroup.co%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Influencer Resources</category>
      <category>Brand Resources</category>
      <pubDate>Wed, 26 Nov 2025 06:38:30 GMT</pubDate>
      <guid>https://www.tribegroup.co/blog/top-viral-social-trends-november-2025</guid>
      <dc:date>2025-11-26T06:38:30Z</dc:date>
      <dc:creator>TRIBE</dc:creator>
    </item>
    <item>
      <title>5 Beauty Brands Nailing Employee-Generated Content (EGC) on Social</title>
      <link>https://www.tribegroup.co/blog/beauty-brands-employee-generated-content-egc-on-social</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.tribegroup.co/blog/beauty-brands-employee-generated-content-egc-on-social" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.tribegroup.co/hubfs/Blog%20Assets/00%20-%202025/1125%20-%20EGC%20Category%20Blogs/1125-EGC-Category-Beauty-Header.jpg" alt="5 Beauty Brands Nailing Employee-Generated Content (EGC) on Social" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Hey I’m Liv, Marketing Executive&amp;nbsp;at TRIBE HQ. We’ve been asked nearly every question under the sun from our brands, so I’ve answered the most important ones below.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.tribegroup.co/blog/beauty-brands-employee-generated-content-egc-on-social" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.tribegroup.co/hubfs/Blog%20Assets/00%20-%202025/1125%20-%20EGC%20Category%20Blogs/1125-EGC-Category-Beauty-Header.jpg" alt="5 Beauty Brands Nailing Employee-Generated Content (EGC) on Social" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Hey I’m Liv, Marketing Executive&amp;nbsp;at TRIBE HQ. We’ve been asked nearly every question under the sun from our brands, so I’ve answered the most important ones below.&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=1609563&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.tribegroup.co%2Fblog%2Fbeauty-brands-employee-generated-content-egc-on-social&amp;amp;bu=https%253A%252F%252Fwww.tribegroup.co%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Employee-Generated Content</category>
      <pubDate>Tue, 04 Nov 2025 03:17:54 GMT</pubDate>
      <guid>https://www.tribegroup.co/blog/beauty-brands-employee-generated-content-egc-on-social</guid>
      <dc:date>2025-11-04T03:17:54Z</dc:date>
      <dc:creator>TRIBE</dc:creator>
    </item>
    <item>
      <title>What Went Viral? The Top 3 Trends Taking Over Social</title>
      <link>https://www.tribegroup.co/blog/top-viral-social-trends-october-2025</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.tribegroup.co/blog/top-viral-social-trends-october-2025" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.tribegroup.co/hubfs/Blog%20Assets/00%20-%202025/Monthly%20Trends/1025-MonthlyTrends-Header-October.jpg" alt="Top social trends roundup. Edition #5" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Hey I’m Liv, Marketing Executive&amp;nbsp;at TRIBE HQ. We’ve been asked nearly every question under the sun from our brands, so I’ve answered the most important ones below.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.tribegroup.co/blog/top-viral-social-trends-october-2025" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.tribegroup.co/hubfs/Blog%20Assets/00%20-%202025/Monthly%20Trends/1025-MonthlyTrends-Header-October.jpg" alt="Top social trends roundup. Edition #5" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Hey I’m Liv, Marketing Executive&amp;nbsp;at TRIBE HQ. We’ve been asked nearly every question under the sun from our brands, so I’ve answered the most important ones below.&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=1609563&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.tribegroup.co%2Fblog%2Ftop-viral-social-trends-october-2025&amp;amp;bu=https%253A%252F%252Fwww.tribegroup.co%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Influencer Resources</category>
      <category>Brand Resources</category>
      <pubDate>Thu, 23 Oct 2025 03:24:16 GMT</pubDate>
      <guid>https://www.tribegroup.co/blog/top-viral-social-trends-october-2025</guid>
      <dc:date>2025-10-23T03:24:16Z</dc:date>
      <dc:creator>TRIBE</dc:creator>
    </item>
    <item>
      <title>What Went Viral? Here's What's Trending on Social ATM</title>
      <link>https://www.tribegroup.co/blog/top-viral-social-trends-september-2025</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.tribegroup.co/blog/top-viral-social-trends-september-2025" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.tribegroup.co/hubfs/Blog%20Assets/00%20-%202025/Monthly%20Trends/0925-MonthlyTrends-Header-September.jpg" alt="Top social trends roundup. Edition #4" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Hey I’m Liv, Marketing Executive&amp;nbsp;at TRIBE HQ. We’ve been asked nearly every question under the sun from our brands, so I’ve answered the most important ones below.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.tribegroup.co/blog/top-viral-social-trends-september-2025" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.tribegroup.co/hubfs/Blog%20Assets/00%20-%202025/Monthly%20Trends/0925-MonthlyTrends-Header-September.jpg" alt="Top social trends roundup. Edition #4" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Hey I’m Liv, Marketing Executive&amp;nbsp;at TRIBE HQ. We’ve been asked nearly every question under the sun from our brands, so I’ve answered the most important ones below.&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=1609563&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.tribegroup.co%2Fblog%2Ftop-viral-social-trends-september-2025&amp;amp;bu=https%253A%252F%252Fwww.tribegroup.co%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Influencer Resources</category>
      <category>Brand Resources</category>
      <pubDate>Wed, 17 Sep 2025 21:47:04 GMT</pubDate>
      <guid>https://www.tribegroup.co/blog/top-viral-social-trends-september-2025</guid>
      <dc:date>2025-09-17T21:47:04Z</dc:date>
      <dc:creator>TRIBE</dc:creator>
    </item>
    <item>
      <title>Employee-Generated Content (EGC): Is it Really Worth it?</title>
      <link>https://www.tribegroup.co/blog/employee-generated-content-egc-is-it-really-worth-it</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.tribegroup.co/blog/employee-generated-content-egc-is-it-really-worth-it" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.tribegroup.co/hubfs/Blog%20Assets/00%20-%202025/0825%20EGC%20Is%20it%20really%20worth%20it/0825-egc-is-it-worth-it-header.jpg" alt="Linda from LG's LifeStylers Program" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Hey I’m Liv, Marketing Executive&amp;nbsp;at TRIBE HQ. We’ve been asked nearly every question under the sun from our brands, so I’ve answered the most important ones below.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.tribegroup.co/blog/employee-generated-content-egc-is-it-really-worth-it" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.tribegroup.co/hubfs/Blog%20Assets/00%20-%202025/0825%20EGC%20Is%20it%20really%20worth%20it/0825-egc-is-it-worth-it-header.jpg" alt="Linda from LG's LifeStylers Program" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Hey I’m Liv, Marketing Executive&amp;nbsp;at TRIBE HQ. We’ve been asked nearly every question under the sun from our brands, so I’ve answered the most important ones below.&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=1609563&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.tribegroup.co%2Fblog%2Femployee-generated-content-egc-is-it-really-worth-it&amp;amp;bu=https%253A%252F%252Fwww.tribegroup.co%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Brand Resources</category>
      <category>Employee-Generated Content</category>
      <pubDate>Wed, 27 Aug 2025 02:56:21 GMT</pubDate>
      <guid>https://www.tribegroup.co/blog/employee-generated-content-egc-is-it-really-worth-it</guid>
      <dc:date>2025-08-27T02:56:21Z</dc:date>
      <dc:creator>TRIBE</dc:creator>
    </item>
    <item>
      <title>What Went Viral? Our Top Trends to Jump on This Month</title>
      <link>https://www.tribegroup.co/blog/top-viral-social-trends-august-2025</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.tribegroup.co/blog/top-viral-social-trends-august-2025" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.tribegroup.co/hubfs/Blog%20Assets/00%20-%202025/Monthly%20Trends/0825-MonthlyTrends-Header-August.jpg" alt="Top social trends roundup. Edition #3" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Hey I’m Liv, Marketing Executive&amp;nbsp;at TRIBE HQ. We’ve been asked nearly every question under the sun from our brands, so I’ve answered the most important ones below.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.tribegroup.co/blog/top-viral-social-trends-august-2025" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.tribegroup.co/hubfs/Blog%20Assets/00%20-%202025/Monthly%20Trends/0825-MonthlyTrends-Header-August.jpg" alt="Top social trends roundup. Edition #3" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Hey I’m Liv, Marketing Executive&amp;nbsp;at TRIBE HQ. We’ve been asked nearly every question under the sun from our brands, so I’ve answered the most important ones below.&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=1609563&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.tribegroup.co%2Fblog%2Ftop-viral-social-trends-august-2025&amp;amp;bu=https%253A%252F%252Fwww.tribegroup.co%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Influencer Resources</category>
      <category>Brand Resources</category>
      <pubDate>Mon, 18 Aug 2025 03:11:53 GMT</pubDate>
      <guid>https://www.tribegroup.co/blog/top-viral-social-trends-august-2025</guid>
      <dc:date>2025-08-18T03:11:53Z</dc:date>
      <dc:creator>TRIBE</dc:creator>
    </item>
    <item>
      <title>EGC: How to Pay, Recognise and Inspire your Employee Creators</title>
      <link>https://www.tribegroup.co/blog/egc-how-to-pay-recognise-inspire-your-employee-creators</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.tribegroup.co/blog/egc-how-to-pay-recognise-inspire-your-employee-creators" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.tribegroup.co/hubfs/Blog%20Assets/00%20-%202025/EGC%20How%20to%20Pay,%20Recognise%20and%20Inspire%20your%20Employee%20Creators/0725-egc-rewarding-creator-header.jpg" alt="Waitrose Maidenhead EGC" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Believe it or not, the 2018 holiday season is upon us! And with three major events - Christmas, Black Friday and Halloween - jammed into the next two months, there's never been a better opportunity to connect with your customers.&lt;br&gt;&lt;br&gt;&lt;/span&gt;&lt;span style="font-weight: 400;"&gt;Consumer spending and engagement&lt;/span&gt;&lt;span style="font-weight: 400;"&gt;&amp;nbsp;is at an all time high, and as shoppers start compiling their holiday lists,&amp;nbsp;&lt;/span&gt;&lt;span style="font-weight: 400;"&gt;the&amp;nbsp;&lt;/span&gt;&lt;span style="font-weight: 400;"&gt;power of influencer marketing&lt;/span&gt;&lt;span style="font-weight: 400;"&gt;&amp;nbsp;is at its peak. According to&amp;nbsp;&lt;/span&gt;&lt;a href="https://blog.hubspot.com/blog/tabid/6307/bid/30239/71-More-Likely-to-Purchase-Based-on-Social-Media-Referrals-Infographic.aspx" style="background-color: transparent;"&gt;&lt;span&gt;Hubspot&lt;/span&gt;&lt;/a&gt;&lt;span style="font-weight: 400;"&gt;, 71 percent of consumers said they were more likely to make a purchase based on a social media reference than any other form of marketing.&lt;/span&gt;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.tribegroup.co/blog/egc-how-to-pay-recognise-inspire-your-employee-creators" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.tribegroup.co/hubfs/Blog%20Assets/00%20-%202025/EGC%20How%20to%20Pay,%20Recognise%20and%20Inspire%20your%20Employee%20Creators/0725-egc-rewarding-creator-header.jpg" alt="Waitrose Maidenhead EGC" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Believe it or not, the 2018 holiday season is upon us! And with three major events - Christmas, Black Friday and Halloween - jammed into the next two months, there's never been a better opportunity to connect with your customers.&lt;br&gt;&lt;br&gt;&lt;/span&gt;&lt;span style="font-weight: 400;"&gt;Consumer spending and engagement&lt;/span&gt;&lt;span style="font-weight: 400;"&gt;&amp;nbsp;is at an all time high, and as shoppers start compiling their holiday lists,&amp;nbsp;&lt;/span&gt;&lt;span style="font-weight: 400;"&gt;the&amp;nbsp;&lt;/span&gt;&lt;span style="font-weight: 400;"&gt;power of influencer marketing&lt;/span&gt;&lt;span style="font-weight: 400;"&gt;&amp;nbsp;is at its peak. According to&amp;nbsp;&lt;/span&gt;&lt;a href="https://blog.hubspot.com/blog/tabid/6307/bid/30239/71-More-Likely-to-Purchase-Based-on-Social-Media-Referrals-Infographic.aspx" style="background-color: transparent;"&gt;&lt;span&gt;Hubspot&lt;/span&gt;&lt;/a&gt;&lt;span style="font-weight: 400;"&gt;, 71 percent of consumers said they were more likely to make a purchase based on a social media reference than any other form of marketing.&lt;/span&gt;&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=1609563&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.tribegroup.co%2Fblog%2Fegc-how-to-pay-recognise-inspire-your-employee-creators&amp;amp;bu=https%253A%252F%252Fwww.tribegroup.co%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Brand Resources</category>
      <category>Employee-Generated Content</category>
      <pubDate>Mon, 21 Jul 2025 09:18:15 GMT</pubDate>
      <guid>https://www.tribegroup.co/blog/egc-how-to-pay-recognise-inspire-your-employee-creators</guid>
      <dc:date>2025-07-21T09:18:15Z</dc:date>
      <dc:creator>TRIBE</dc:creator>
    </item>
    <item>
      <title>What Went Viral? The Trends you Couldn't Miss This Month</title>
      <link>https://www.tribegroup.co/blog/top-viral-social-trends-july-2025</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.tribegroup.co/blog/top-viral-social-trends-july-2025" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.tribegroup.co/hubfs/Blog%20Assets/00%20-%202025/Monthly%20Trends/0725-MonthlyTrends-Header-July.jpg" alt="Top social trends roundup. Edition #2" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Hey I’m Liv, Marketing Executive&amp;nbsp;at TRIBE HQ. We’ve been asked nearly every question under the sun from our brands, so I’ve answered the most important ones below.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.tribegroup.co/blog/top-viral-social-trends-july-2025" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.tribegroup.co/hubfs/Blog%20Assets/00%20-%202025/Monthly%20Trends/0725-MonthlyTrends-Header-July.jpg" alt="Top social trends roundup. Edition #2" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Hey I’m Liv, Marketing Executive&amp;nbsp;at TRIBE HQ. We’ve been asked nearly every question under the sun from our brands, so I’ve answered the most important ones below.&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=1609563&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.tribegroup.co%2Fblog%2Ftop-viral-social-trends-july-2025&amp;amp;bu=https%253A%252F%252Fwww.tribegroup.co%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Influencer Resources</category>
      <category>Brand Resources</category>
      <pubDate>Tue, 08 Jul 2025 06:11:37 GMT</pubDate>
      <guid>https://www.tribegroup.co/blog/top-viral-social-trends-july-2025</guid>
      <dc:date>2025-07-08T06:11:37Z</dc:date>
      <dc:creator>TRIBE</dc:creator>
    </item>
    <item>
      <title>The Top Creator Marketing Stats you Need to Know</title>
      <link>https://www.tribegroup.co/blog/top-creator-marketing-statistics</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.tribegroup.co/blog/top-creator-marketing-statistics" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.tribegroup.co/hubfs/Blog%20Assets/00%20-%202025/The%20Top%20Creator%20Marketing%20Stats%20you%20Need%20to%20Know/0625-creator-stats-you-need-header.jpg" alt="top creator marketing stats" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Hey I’m Liv, Marketing Executive&amp;nbsp;at TRIBE HQ. We’ve been asked nearly every question under the sun from our brands, so I’ve answered the most important ones below.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.tribegroup.co/blog/top-creator-marketing-statistics" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.tribegroup.co/hubfs/Blog%20Assets/00%20-%202025/The%20Top%20Creator%20Marketing%20Stats%20you%20Need%20to%20Know/0625-creator-stats-you-need-header.jpg" alt="top creator marketing stats" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Hey I’m Liv, Marketing Executive&amp;nbsp;at TRIBE HQ. We’ve been asked nearly every question under the sun from our brands, so I’ve answered the most important ones below.&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=1609563&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.tribegroup.co%2Fblog%2Ftop-creator-marketing-statistics&amp;amp;bu=https%253A%252F%252Fwww.tribegroup.co%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Brand Resources</category>
      <pubDate>Mon, 16 Jun 2025 05:30:11 GMT</pubDate>
      <guid>https://www.tribegroup.co/blog/top-creator-marketing-statistics</guid>
      <dc:date>2025-06-16T05:30:11Z</dc:date>
      <dc:creator>TRIBE</dc:creator>
    </item>
  </channel>
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